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Getting the Word Out
Using technology to publish your library news and = views
We lib= rarians are the archivists of the world of publishing.  If I say “Random House, Si= mon and Shuster, HarperCollins, Holt, Scholastic,” or a number of other company names, you know who I am talking about because you purchase, cata= log, and even promote their products.  In a way, it could be said that we work for these companies – although personally I don’t think they pay us enough!

Most o= f our time is spent on the consumer side of the publishing industry, but modern communications technology has opened up new opportunities for us to become “publishers” ourselves.  This presentation will explore some of these technologies and encourage you to learn about them and use them to promote your library program.
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Content-Location: file:///C:/AA53CB14/GettingtheWordOut_files/slide0025.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Getting the Word Out
Marketing
•“The school library media cente= rs of this country need a marketing plan.  It is not enough to have excellent products if few patrons know what you have and what you can do for them.  We need to tell them over and over again in as many different ways as we can imagine.” •Catherine M. Bey= ers, “Marketing is Part of the Job” School Library = Media Activities Monthly, Dec. 2005= , p. 48
<Re= ad slide> This presentation is not going to be about creating a marketing plan.  It is about communication techni= ques and technologies. But I hope it is obvious that communication and marketi= ng go hand in hand.  I want to = help you think of some ways you might communicate better with your patrons and explore some technologies you might use to facilitate that communication.  What you cho= ose to say will, of course, be up to you.
Let me= say up front, then, that I will be using quite a few rhetorical questions as I proceed. These will be questions such as: “Have you ever thought of trying x,” or “Have you ever used technology y?”  These questions are meant only t= o get you thinking about possibilities, not to imply that you are somehow defic= ient as a librarian if you are not using a particular technology.  By the end of this session, I ho= pe you will have learned a few new things about personal publishing, thought abo= ut the needs of your own library program a bit, and maybe have decided on a = new idea or technology you want to try.  I certainly make no claim to have the perfect library or the perfe= ct library marketing plan!
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Why publish?
•Yo= u have something your school community needs
•Al= l too often, the teachers, students, and parents will not come= to you
•Yo= ur library program deserves more visibility
•Yo= u have something worthwhile to say
So why= should you even be thinking about publishing your own library news and views? <click>
1. You= have valuable information, ideas, and news to share.&n= bsp; You have knowledge, materials, and expertise that others can benef= it from – even if they don’t know it! <click>
2. Sad= ly, your patrons probably don’t realize how much you can help them until you tell them. <click>
3. The= library is the most important resource in the school.  It should not be the best kept s= ecret in the school. <click>
4. You= are the Information Literacy expert in the school.  Your skills, abilities, insight,= and ideas ought to be shared.
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Content: What do you have to say?
•Policies =
•Procedures= 3;
•Calendar =
•Booklists = ;
•Invitations&#= 13;
•News
•Lessons <= /span>
•Instructions=
•Handouts
So, wh= at do you have to say?  Here is a list of possibilities. <Read through the list>
It is = important to remember that this is the hard part.&nbs= p; Using technology to present your information is the easy part.  People often get this backward.<= span style=3D'mso-spacerun:yes'>  However, think back on those pap= ers you wrote in college.  Was t= he typing the hard part? Or was it the writing – deciding what the pap= er was going to “say?” Similarly, creating a PowerPoint presentation, or a web page, or even creating an ebook, is relatively easy.  The hard part is deci= ding on the content.  The present= ation of your content is a simple matter of deciding which technology or format that you want to use, and then learning the software tools that create th= at format.
During= today’s presentation, I am going to be talking about publishing technologies and hopefully inspire you to try one or two new things in the next year.  Except for this one slide, I wil= l be focusing on the format rather than the content.  As I give examples, however, I h= ope something might spark an idea for some content that you would like to pub= lish to your school community.  I= f any ideas do pop into your head, I encourage you to write them down so you wi= ll remember them when this session is over.
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quoted-printable Content-Type: text/html; charset="us-ascii" Getting the Word Out
Publishing technologies
<= span style=3D'font-weight:normal'>•Presentation (in person)
<= span style=3D'font-weight:normal'>•Print (on paper)
<= span style=3D'font-weight:normal'>•Online (over the internet)
Here a= re the three publishing technologies available to you. Of course there are other communication technologies (for example the telephone, or television), but these three are the easiest way to reach a school community at a reasonab= le cost.
The fi= rst is probably the most familiar and the most used method.  We have all done library orienta= tions for students, most of us have at least occasionally spoken to faculty meetings, and a lucky few of us may have been asked to make presentations= to our PTA’s or School Community Councils.  My question is did you use techn= ology to enhance your presentation?  An overhead projector? A laptop and data projector?  PowerPoint?  How did the visual component imp= rove your presentation? And your audience response? And once you have used a p= resentation technology, isn’t it easier the next time you are called upon to ma= ke the same, or a similar, presentation?
Print = technology comes very naturally to teachers.  The copy machines in a school are always very busy.  But it has been a long time sinc= e I have seen a teacher type on a stencil and attach it to a mimeograph machine.  (Remember how easy= it was to get the ink on your hands? And on your clothes?).  The documents we print are now c= reated on a computer. But think, how often do you include graphics in your print= ed documents? How many of us have moved beyond Microsoft Word and have start= ed to use the more flexible and powerful Microsoft Publisher? How much do we really know about layout and page design? And how often do we use color?<= /font>
Most o= f this presentation will be focusing on online publishing technologies, but I wa= nt to point out that even in the familiar areas of print publishing and in-person presentation most of us still can be learning and using new techniques and new technologies.
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Presentation
<= span style=3D'font-weight:normal'>•Library orientations
<= span style=3D'font-weight:normal'>•Teaching or co-teaching a class
<= span style=3D'font-weight:normal'>•Faculty meetings
<= span style=3D'font-weight:normal'>•Library committee meetings
<= span style=3D'font-weight:normal'>•PTA meetings
<= span style=3D'font-weight:normal'>•Community Council meetings
We can= also be looking for new audiences to reach out to.  Just look at this list and think= to yourself: How many of these have I done?=   How often?  Could I be doing more?  Are there other= s I could add to this list?
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Presentation Hardware
<= span style=3D'font-weight:normal'>•Blackboard
<= span style=3D'font-weight:normal'>•Overhead projector
<= span style=3D'font-weight:normal'>•White board
<= span style=3D'font-weight:normal'>•VCR/DVD and Television
<= span style=3D'font-weight:normal'>•Computer and Television
<= span style=3D'font-weight:normal'>•VCR/DVD and Data Projector
<= span style=3D'font-weight:normal'>•Computer and Data Projector
•Computer and Interactive Whiteboard and Data Projector with VCR/DVD
Here i= s a sort of continuum of presentation hardware.  When you make a presentation which technology do you tend to use?<= span style=3D'mso-spacerun:yes'>  If you haven’t yet moved b= eyond the overhead projector, what is holding you back from learning and using = the more powerful technologies?  (Of course, it must be acknowledged here that the only thing holding you back= may simply be funding!).  This c= hart also works in reverse.  If y= ou are already the master of high definition, animated, interactive, multimedia presentations in 5.1 Dolby surround sound, do you know how to teach if the only technology in the room is an old-fashioned blackboard? Librarians ne= ed to be flexible. Remember – Projector bulbs do burn out at the most inconvenient time!
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Print Publishing
<= span style=3D'font-weight:normal'>•School or PTA Newsletter
<= span style=3D'font-weight:normal'>•Student newspaper
<= span style=3D'font-weight:normal'>•Library newsletter
<= span style=3D'font-weight:normal'>•Flyers
<= span style=3D'font-weight:normal'>•Handouts
<= span style=3D'font-weight:normal'>•Posters
When w= e talk about print publishing, the same questions can be asked.  How many of these publishing opportunities have you made use of?  Which should you use more often?&= nbsp; And which new one do you think you might try?  And, of course, how can you use technology to help you?  Do = you need some new hardware?  Per= haps a digital camera or a better printer?  Do you need to buy and learn some new software?  Or maybe learn how to make bette= r use of some software you already have?
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Print Publishing Software
<= span style=3D'font-weight:normal'>•MS Word
<= span style=3D'font-weight:normal'>•MS Publisher
•Adobe InDesign
Althou= gh modern word processing software has powerful features most of us don’t use, the= re really is a difference between word processing software and page layout software.  If you never incl= ude pictures or other graphic design elements in your documents, your current word processor is probably powerful enough.  If you want more flexibility and control over how your pages look, want to learn more about graphic design, and want to learn some skills that you can also apply to web page and ebo= ok creation, you should start playing with page layout software.
Adobe = InDesign is the professional level software used by many, if not most, of the magazin= es you see on the newsstand.  Fortunately, the educator pricing is fairly reasonable.  If you have never played with pa= ge layout software before, Microsoft Publisher is a good place to start beca= use it is easy to learn, comes with lots of pre-designed templates, and is st= ill a very powerful program.  An= d, depending on which Office software you use, Publisher may already be load= ed on your computer.
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xVq8xQCwClz8xWAcxiEAADs= ------=_NextPart_01C63D37.68065960 Content-Location: file:///C:/AA53CB14/GettingtheWordOut_files/slide0004.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Getting the Word Out
Online Publishing
<= span style=3D'font-weight:normal'>•Email
<= span style=3D'font-weight:normal'>•Email newsletter
<= span style=3D'font-weight:normal'>•Web site
<= span style=3D'font-weight:normal'>•PowerPoint
<= span style=3D'font-weight:normal'>•Ebook
<= span style=3D'font-weight:normal'>•Blog
<= span style=3D'font-weight:normal'>•Podcast
This b= rings us to online publishing.  I would = guess that everyone in this room has used the first technology on this list.  As for the last item on this lis= t, I may be the only one in this room to have ever done it, and it is possible many of you have never even heard of it. Yet, it is highly likely that mo= st of you have the necessary technology to do all seven of these in your sch= ool library right now.
Let me= introduce you to these technologies one at a time.
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Email Newsletter
<= span style=3D'font-weight:normal'>•Plain text
<= span style=3D'font-weight:normal'>•HTML text
<= span style=3D'font-weight:normal'>•HTML text with images
<= span style=3D'font-weight:normal'>•HTML text with images and links
We all= send and receive email.  What is diff= erent about an email newsletter?  = It is published on a regular basis.  It could be weekly, monthly, or maybe whenever you get a new shipment of boo= ks in.
If you= have been sending out such a newsletter, or if you are thinking about starting one, what can you do to improve it?  Does your newsletter have a name?=   A header graphic? Links?
Most e= mail software has these options <Point to the screen>.  Once you switch from sending pla= in text emails to html format emails, your ability to communicate increases greatly.  You can add images= and even web links to your email.  In effect, you are emailing a mini-web page as your email.
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Library Web site
•You need <= /span>a library = web site!<= /span>
Speaki= ng of web pages…. <Click>
Pause&= gt; Did I overdo this slide?... I thought about using red type, but I toned it down= a bit…
Still&= #8230;<Click and let the under line appear>
Everyb= ody OK? Message received? OK Enough! <Snap fingers at the screen as you Click = and the lettering falls to the bottom of the screen>
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Why a Library Web site?
<= span style=3D'font-weight:normal'>•The web is no longer a novelty,= it is a basic form of communication
<= span style=3D'font-weight:normal'>•Many of the resources you provi= de your patrons are web based already
<= span style=3D'font-weight:normal'>•More information resources, software tools, and ways of communicating are moving to the web every day
•<= /span>YOU are the information literacy expert in your school
<= span style=3D'color:#3333CC;mso-color-index:5;font-weight:normal'>•<= /span>It’s time to get in the ga= me!
Let= 217;s talk about why. <Click>
<Re= ad slide> All the other media – newspapers, billboards, magazines, TV, radio,= at the bottom of the page or at the end of the program, refer you to their w= eb site.<Click>
<Re= ad slide> Does a day go by anymore when you don’t refer a student or a teache= r or yourself to Utah’s Pioneer Online Library? And in my district and others the library catalogs of every school are now on the web. <Click= >
<Re= ad slide> Have you heard of Flicker? My Space? Library Thing? Here’s a big one – Have you heard of “Writely”?  It is a web based word processor= .  Its like having MS Word insid= e your web browser. <Click>
<Re= ad slide> <Click>
<Re= ad Slide>
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What’s on a web page?
•Text
•Graphics
•Links
•A layout (design) linking the above
Some o= f us are still afraid to get into web publishing because it sounds too technical and complicated. All that talk about protocols, and routing tables, and markup languages sounds pretty exotic.  Well, to be honest, it can be.&nb= sp; But the good news is that the technical, complicated, exotic stuff= is mostly taken care of by the people who run your web server.  Simply creating a web page is ab= out as difficult as word processing.  Some of the tools just look a bit different from what you are used= to.
Truth = be told, you can make a web page in Microsoft Word by just saving the page as .htm ins= tead of .doc.
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Web site design tools
•MS Word
•MS PowerPoint
•MS Publisher
•Nvu (free download)
•Macromedia DreamWeaver
All of= these programs can create web pages.  While I use and highly recommend DreamWeaver, there is no reason y= ou have to start there.  Some o= f you may remember a piece of software called Netscape Composer.  It was a free WYSIWYG web page c= reator that came with Netscape 4.  = Nvu is an powerful updated version of Netscape Composer and it is still free.
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